Golden State of Cocktails Branding

Golden State of Cocktails is an annual event that takes place in San Francisco, Los Angeles, and San Deigo. It celebrates the craftsmanship of cocktail making by bringing together liquor enthusiast those who work in bar hospitality. For this three day event, directional signage, seminar schedules, and a program booklet was designed. The look and feel was inspired by California beaches mixed with a little mid-century modern, with each day categorized by a color.