Lucha Tequila

Lucha Tequila, a tequila brand that launched in 2014, uses real live Luchadors – El Coa Azul, El Tatamar, El Gran Tahona, and Don Diez – to represent “the fight for good Tequila”. ¡Chupa La Lucha! was a Mexican wrestling event held at Fox Theater in Pomona, California. Four posters were designed for each individual Luchador.